As a motivated entrepreneur, you're scouring the internet for marketing tips to make your business more successful. Everywhere you look, you'll find information about how to reach more people or increase your web traffic.Sure, it's important to pull in web traffic. After all, you can't get new customers if no one knows about you. If you don't convert that traffic into leads, though, your bottom line won't see the benefit.For most business owners, generating leads is the piece that's missing from their digital marketing strategy. There are countless ways to do it, but too many companies overlook a vital tool: infographics. Here's how they can help.
Ways to Use Infographics to Generate More Leads
A professional, well-designed infographic can generate far more revenue than you might expect. It's eye-catching and it appeals to the minimized attention span most people have today.Of course, the first step is to have a professional graphic designer create your infographic. When your piece is ready, though, here's how to use it to generate leads.
1. Launch a Social Media Campaign
Social media and great graphics make an unbeatable combination. On Twitter alone, researchers found that tweets with images get 150% more retweets than those without images. There's no denying that infographics can help your social media posts get larger audiences. How do you turn them into leads, though? There are are a few different options.
In the post, consider asking users to comment for more information. For instance, let's say you're running a weight loss clinic and you have a great custom infographic about the benefits of your program. When you post it on Facebook, tell users to comment if they'd like more information.
Each time a user comments, you can click the "Message" option to contact them in a private message. This a more discrete way to get their contact information. It's as simple as that: you have a new qualified lead. If you're willing to put in some additional effort, you can court other leads as well.
Keep an eye on the list of users who like and share your post but don't comment on it. You can start liking some of their posts or following them so that they're reminded of you on a regular basis. Over time, they may take the leap and reach out or make a purchase.
2. Pull Users into Your Homepage
We all know how important first impressions are, and the "above the fold" area of your home page is your site's first impression. Why not make it count with an attention-grabbing infographic?
Consider including a simplified infographic in your header. Include a call-to-action, like "click to find out more." When users click, it takes them to the dedicated landing page you have set up for your infographic. This is a crucial step.
Every infographic should have its own landing page that includes a lead generation form. This could be an email sign-up form or a "contact me" form. Either way, make sure you present an easy way to capture a user's information. By doing this and including your infographic on your homepage, you could turn a new user into a lead in the first few seconds that they're on your website.
3. Make Your Email Marketing Pop
Email marketing is another medium that pairs well with infographics. Infographics are attention-grabbers, so consider dedicating an entire e-blast to your infographic alone. Make sure you include a call-to-action, telling users to click to find out more. To sweeten the pot, you can even provide a special offer.
Let's go back to the example of a weight loss clinic. You can send out a great infographic about the ways weight loss benefits a person's health. Then, include an offer such as, "Click on the image and complete our form to get 10% off your next weight loss program." When users click on the infographic, it takes them to a landing page with a form they can fill out, giving you a great new lead.
Another option is to use your e-blast to show a "teaser" for your infographic. Perhaps the full infographic is long, detailed, and valuable. Include a small section and have users click through to a landing page. They can download the full infographic if they fill out a lead generation form.
For either option, you can use this for a few different types of lead generation. To bring in brand new leads, you could purchase an email list so you're reaching a new audience.
The other option is to turn unqualified leads into qualified ones. Perhaps you have a large email list, and while they've all given you their emails, many of them haven't made a purchase yet. You can use the infographic strategies to find the ones who may be ready to convert because they'll fill out the form to get the discount.
4. Boost Your Print Marketing Collateral
Let's step outside the digital world for a moment. While many of your lead generation tactics will take place online, you shouldn't forget about "real world" leads. Perhaps you're going to a health and wellness fair.
You have a booth set up where you can pass out brochures and other print collateral. In most cases, attendees will collect these items and then toss out the entire stack except for a few that catch their eye.
A great infographic is one way to become among those eye-catching few. Of course, you also need to use it to bring people to the next step: giving you their information as a lead. You could do this by listing a URL where they can see a more detailed version of your infographic.
When they get to that URL, they can download the infographic by filling out a basic lead generation form.Another option is to use the infographic to grab their attention, then use a special offer to make them take the next step and become a lead.
5. Bring It on Camera
Video marketing is a crucial strategy today. Videos are attention-grabbing and shareable, and they get you on another vital platform: YouTube. Did you know YouTube is the second most popular search engine in the world? It's second only to Google.
Create a video based on your infographic, here's a simple inforgraphic about the power of images. You can guide the viewer down the infographic piece by piece, delving into more detail about each piece of data. It's a great way to capitalize on a graphic you already have while providing useful information and showcasing your expertise.
Image Source: MSL
Of course, it doesn't stop there: you need a way to generate leads from your video. Include a link in the video description that goes to your infographic's landing page. Here, viewers can see the full infographic and fill out your handy dandy form, turning them into a great lead. Keep in mind that not all viewers will check out the description. Be sure to mention that link at the beginning and end of your video as well so you're reaching all viewers.
6. Make Your Print Ad Stand Out
Heading out of the digital realm once again, your infographics can be valuable tools for print ads as well. As someone flips through a magazine, for instance, they're mentally weeding out the ads.
When your ad features eye-catching, valuable information front and center, though, it pulls them in. When you have their attention, you can tell them all about your products or services.As always, be sure to include a call to action that prompts the person to become a lead.
Tell them where to go on your website for more valuable statistics and information. The tactic of providing a special offer if they go to a select URL can work well in this setting also.
7. Entice People to Download Your E-Book
Another great way to tell your story is with an e-book. It doesn't have to be long, but it can be an easy way to get readers more invested in you and your expertise.
Take the example of the weight loss clinic for example. You can write an e-book full of weight loss tips and strategies. It doesn't have to be long like a printed book. It could be as short as a few dozen pages.When that's ready, you can commission an infographic that teases your e-book. Perhaps it gives the first few tips or showcases some of the statistics from your program.
You can use the infographic to draw attention to your e-book on your website, on social media, and elsewhere. In the infographic, direct people to a URL where they can download the e-book.Of course, you can request their email address or other basic information when they download the e-book. Voila, you have a new lead.
8. Base a Blog on It
Blogs are among the most vital pieces of digital marketing. Each one is an opportunity to pop up on someone's Google search results and pull them into your site. Writing a blog based on your infographic is a great way to capitalize on it. For example, we wrote Click The Difference Between a Freelancer and Design Agency Explained and worked on an inforgraphic that highlights the key areas of the post.
You can use search engine optimization strategies for the infographic's topic so that your blog gets great visibility.Through your blog, it's easy to link users to any number of pages that will convert them to leads.
You could include the infographic in the blog but link it to that dedicated landing page with a lead generation form. You could also include a link in your blog that goes to your purchase page or contact page directly.
9. Include Inextricable Contact Information
If your infographic is well-designed, people will be sharing it all over the place. It will span all social media platforms and become something users send to their friends as a useful bit of information.
As great as that is, sometimes users share an image without bringing the link you want it to include. In that case, you have no way to capture the future readers as leads. To counteract that problem, include your business name and contact information on the infographic itself. You should also include the infographic's landing page that includes the lead generation form.
Make sure you put this information in a place where it can't be removed. For instance, don't put it in a bar along the bottom because someone could crop it out with ease.For brand recognition, be sure to include your business logo as well.
10. Combine the Data with a Coupon
For the most part, people use infographics to convey snapshots of information. As we've mentioned above, you generally need an accompanying call to action to help readers become leads.Instead, why not add a coupon as part of the infographic?
As the reader's eye travels down the infographic, bring them to an attention-grabbing box with a special offer. Let's use that 10% off a weight loss program, as seen in the weight loss infographic above. Don't just give the details of the discount. Tell users how to claim it and make sure that drives them to offer their information as a lead.
Not all people will be ready to call right away for a discount. Instead, give them a URL where they can submit their lead information in order to claim their discount.
11. Never Miss a Link
We've mentioned several times about linking your infographic to a landing page. However, this is so important that we need to state it clearly: never, ever share your infographic without a link that drives a reader to become a lead.
Your link could go to a contact form, an email sign-up list, or another type of form. Regardless, it's this step that takes infographics beyond eye-catching designs and into the lead generation realm.
Making the Most of Your Infographics
There's no denying that infographics are powerful tools for today's marketers. Customers are hungry for interesting and helpful information, and you can be the one to give it to them.While any company can hire a great designer for their infographic, the challenge is using it to generate leads.
The tips above can help you make the most out of your infographic. To get started today with a professional design, contact our experienced infographic designers.