Skyscraper: How to Create Interactive Content

Skyscraper: How to Create Interactive Content

The internet is overflowing with information. Most businesses and bloggers continue creating content without any strategy.

The result?

Users passively skim articles. Since they don’t engage with your content, they likely won’t derive value and are less likely to remember your brand.

Damn.

There’s a better way that requires active involvement from your audience. It calls for their participation. I am talking about interactive content.

Heard of it?

It’s an engaging way to educate and entertain your audience.

If you hang around on Facebook, then you’ve likely come across an infamous viral BuzzFeed quiz. There was a time when the company got millions of shares for a single quiz. In fact, here’s a list of 21 most popular quizzes by BuzzFeed, where the least popular piece got 150k shares.

I know you might be thinking that “social media shares” is a vanity metric. How would you like to see quizzes convert prospects into hot leads for your business? Well, quizzes can help you generate 10,000+ qualified leads for your business!

Indeed, quizzes are only one type of interactive content. In this guide, you’ll look at the other interactive content types that get active engagement from your audience. They will help you wade through the decreasing attention spans of the consumer and let them reach their desired results sooner.

Are you ready to sweep your audience off their feet with interactive content? Let’s get started!

What Kind Of Information Will Impress Your Audience?

Start with brainstorming on the kind of interactive experience that you can create and “wow” your audience. You can try answering the following questions to get your juices flowing:

  • How can you create an immersive experience for your audience?

  • What kind of customer data will help your marketing efforts?

  • What’s a burning question that might intrigue your audience?

Ramit Sethi has created a luxury brand and promotes a ‘rich life’ through his company I Will Teach You To Be Rich. He targets top-performers that are hungry for professional success and getting more from their careers. On his company homepage, you’re greeted with a quiz that promises to show your earning potential through a ‘custom report.’

Interactive content bring value to your readers

As Ramit directly talks to me and pitches making extra money leveraging my ‘unique strength’, I would love to take his quiz. From my quiz answers, Ramit will learn about my profession, interests, financial status, and decide if I’m a fit for any of his digital products. Can you see how the quiz fetches valuable customer data for I Will Teach You To Be Rich?

Interactive content bringing value to your readers

Note that in return for taking the quiz, he sends me a detailed professional analysis of my earning potential with actionable tips for me. That means it’s a win for the customer as well! Hence, he adds value in exchange of me putting in the effort.

Once you have ideas for content on the table, then move to the next step.

Choose The Right Type of Interactive Content For Your Audience

1. Interactive Infographics

Visual content is easy to consume and an excellent asset to promote your brand. However, with the increase in competition, infographics are now commonplace. An Interactive infographic is a nice step-up as it requires the user to click or scroll. 

The Marvel Cinematic Universe Timeline by CNN is a great example. Although it’s more like an interactive guide, it does the job of distilling the marvel universe well. 

Interactive content infographics

2. Quizzes

Likely they are the most common type of interactive content. The concept is simple as it requires your audience to answer a few short questions. They offer a fairly quick way to learn more about your audience likes and dislikes while adding value to your users.

So if you want to generate leads through quizzes, I recommend you to begin with repurposing your existing high-performing content.

A great example is the popular Pew Research Center quiz around fake news. It’s a great display of integrating the organization’s mission with a trending issue. Indeed, they use the quiz to distribute a larger piece of research. How cool is that!

Interactive content quizzes

3. Interactive Video

Video in itself is rising sharply in terms of consumption. If users are already spending a lot of time watching your content, it makes sense to add interactive elements to it, right? You can include polls, questions, and any other clickable information that enhances the user experience of the video.

For instance, I’m sure you’ve heard of Bandersnatch. Netflix recently released the interactive movie as a part of its experiment with internet TV. And it had five major endings with a trillion unique permutations. Due to the huge investment required, such a project isn’t practical for most businesses. However, the audience excitement and the enriching data that Netflix collected from its users’ answers show the immense potential of interactive video.

Another well pulled-off interactive video that could you model is by Nicky Case. It uses a simplified model to explain the role of neurons in giving us an anxious or happy brain. You need to interact with the neurons in the video for the narration by Nicky to progress.

Additionally, the video is a gem from a storytelling perspective. It shares Nick’s personal battle with anxiety and his fear of holes. Overall, the video does a great job of explaining advanced concepts of neurons and the connections in the brain with interactive examples.

Interactive content video

4. Calculator

Content marketing is all about serving your audience as efficiently as possible. Hence, if you find that a simple piece of technology is better than creating text content, then you should develop that. A calculator is the most straightforward tool that can provide value to your audience and solve the problems of your audience directly.

In a recent copy weekly episode, Brad Smith from Codeless shared that he has developed such calculators for many of his clients. If you want it cheaply, then you can create one at $7-$15/month at uCalc. Here’s a simple ROI calculator example by Symantec that you can take lessons from before filing a request.

5. Interactive Maps

Go perform a Google search with the phrase “this map shows.” Can you see the number of results and the authority of websites that like to publish such ‘interactive maps?’

Interactive content map

Wouldn’t you fancy getting on CNBC?

Well, besides being loved by media houses, interactive maps are an incredibly useful and beautiful type of content to engage your audience. You can pick up a trend, use data, pop culture references, and the like for creating your map (explore in more detail in the Ahrefs article here).

The interactive map by Nat Geography on bird migration is a great example of how to nail them. It has dynamic and elegant visual storytelling.

Interactive content sample map

6. Contests

Humans love prizes, winning, recognition, and free goodies. A contest combines all of them by offering your target audience an opportunity to win. The best kinds of contests are those that encourage the user to create and share content. It’s the most legitimate form of advertising that generates trust for the brand.

For example, when Warby Parker launched their Home Try-On, they encouraged their customers to share their selfies with #WarbyHomeTryOn. It led to a tremendous engagement on social media and the prospects also got great feedback on their spectacles choices.

Interactive content host contests

You can choose the right content format for your audience based on their demography. If your audience likes consuming casual and entertaining content, but you serve them a data-rich infographic, then you won’t be able to retain their attention.

Choose A Tool To Bring Your Content To Life

Once you have a few interesting ideas and choose a format, you can use the following tools to create useful interactive content for your audience.

Interactive content map unltimate guide

As the name suggests, Mapme is a map builder. It allows you to add locations alongside photos and videos to create an interactive experience. You don’t need coding skills. Plus, you can customize your layout and let your audience add new locations as well as content to your maps.

The tool lists that the following entities use it primarily.

However, you can get creative and integrate photo galleries alongside videos and invite your community to participate. Here’s an example map depicting Obama’s visit to Cuba.

Once you’ve created a map, you can use its embed code and plug it on your site. You can also share it on social media and get higher engagement.

Interactive content snapapp

SnapApp is an interactive content creation powerhouse. It allows you to create a wide range of content types including calculators, quizzes, interactive infographics, contests, whitepapers, polls & surveys, assessments & personality tests, and more.

Here are the key marketing activities where you can use the tool to add an interactive element. 

snapapp Interactive content

Here’s an example interactive PDF created by SnapApp.

Interactive content call to action

Note that it has a question that calls for active participation from the user.

You can view more examples of interactive content created by the tool. Once you begin using the tool, it reports the audience engagement across more than 30 metrics.

Interactive content content tools

ContentTools is a full-fledged content experience service provider. It offers the following solutions on its platform.

Interactive content content tools for websites

If you’re looking for expert interactive content help, then the company is a great fit. It has accumulated millions of views and over 500,000 emails through their content efforts.

Interactive content tools contenttools

You can explore each of their service in the footer links.

Interactive content samples

They also have specific case studies of working with their previous clients here.

It’s Your Turn To Create Interactive Content Now!

Due to the publishing of a large volume of content on the internet, the audience has turned passive towards information. Further, Chartbeat found that the median scroll depth of an article is 60%, which means that users don’t complete what they start reading. That’s why you need to include interactive content in your marketing strategy.

I have shown you a few ways, tools, and examples in the article to get started with crafting high-performing interactive content. Now, you need to take action!

Have you experimented with creating interactive content and what were your results? Let me know in the comments below.

10 Amazing Blog Designs (And What Makes them awesome)

10 Amazing Blog Designs (And What Makes them awesome)

Blogging is a serious business including your blog design. We talk a lot about “influencers” on social media. But it’s amazing to discover that bloggers are actually the most trusted of all media, beaten only by friends and family.

With so much potential to influence people with your content, there’s no excuse in letting your blog design slip in the race to get quality content out there.

In this post we’ll look at 10 amazing blog designs that ensure that their content gets the attention it deserves and features awesome design touches that make them stand out from the competition.

10 Awesome Blog Designs

1. Eric Kim

Photographer Eric Kim’s blog design is all about high contrast black and white juxtaposition. It forms the backdrop for his landing page. Here we see the dates for his latest photography workshop tour in simple white text, contrasted against a monochrome cityscape backdrop (the background photo changes each time you visit the front page, but the images are always non- obstructive to its readability).

Eric Kim

Source: Eric Kim

Source: Eric Kim

Key info like an early bird discount and new dates are picked out with dramatic red orange  all-caps font to draw the eye to key information.

Eric Kim blog design consistency

Source: Eric Kim

A massive part of what makes a blog design standout is consistency. This is especially true with small details like font type and color. 

The banner section of his blog is marked out by a tasteful thin white line. Notice how things aren’t just bunched up at the top? There’s plenty of space to let the layout “breathe”.

Source: Eric Kim

And notice the consistency of font above and beyond the banner section. The fonts are uppercase, to distinguish them from the page body text, and all the fonts match Kim’s classy logo font. 

Source: Eric Kim

If we scroll down below the fold we’re hit by the first blog post thumbnails.

Eric Kim blog consistency in design blog

Source: Eric Kim

The first thing to note here is the color scheme has flipped, we now have black font on a white background, rather than vice versa. This adds extra visual interest and also makes the fonts easier to read at length. 

The thumbnails are nice, sharp edged rectangles with no beveling to emphasise the stark contrasts of Kim’s style. But notice that the thumbnails do stand out against the background for two reasons.

One, they are white boxes contrasted against the light grey color of the background. And two, there is enough color difference in the images he uses to make the photos stand out against the black image of the above-the-fold space of Kim’s blog.

A really nice touch here is that the thumbnails become the new page background when you click through to individual blog posts.

Eric Kim blog consistency in design blog background

Source: Eric Kim

The images are slightly greyed out to make the title and banner font easier to read.

Eric Kim blog consistency in design black and white

Again the text is located in a crisp white box contrasted against the photo header and the grey sidebars. This use of blocks of color cutting into each other has a very painterly/arty style that resonates with Kim’s photography, which is the feature of his blog.

We particularly like the really nice, subtle visual touches going on here, like the vertical red line that links the title to the body of the blog post.

2. Ty Heath

Unlike with the darker, artier stylings of Eric Kim, inbound marketer Tyrona (Ty) Heath has a more energetic blog design that really makes it stand out.

She has more of a demarcated space for her header, which exists in a white space above the sliding photo banner.

She’s gone with a graphic logo which is simple but adds a nice bit of visual interest to the page header.

Ty uses a refreshing light sea green color (#30bcc1 to be precise) for her menu links, a color she also uses to pick out the word ‘marketer’ in her logo. 

There are some of the nice small touches we like here too, like the thick line under ‘home’ and the little rocket ship icon in the ‘talk to ty’ link. The rocket symbolises getting things done quickly and powerfully, and it’s a nice touch. 

Often the blog section of sites is tucked away in a corner and has a fairly mundane layout. But Ty’s blog section looks like anything but an afterthought.

The white header bar remains from her homepage to give us consistency as we navigate through her site, but her blog design shakes things up a bit.

We have an inspiring skyline shot with planety of blue sky to suggest big ideas. Cleverly, the sky has a tint that goes well with her main seagreen color. 

ty heath web design color

The addition of an icon for the blog section is a very nice touch and shows how easily a blog design can be made visually appealing and attractive.

ty heath digital marketer website design for blog

Ty makes great use of blog post thumbnails here.

ty heath digital marketer blog design

Each has a colorful image with similar color tones, and enough uncrowded space for text to be superimposed upon them.

Here we see the introduction of handwritten font which is a nice way to symbolise the personal touch that blogs bring to any website. They also help distinguish title font from subtitle font.

ty heath blog design

When we click through to the blog post we see things are very clearly laid out, and the introduction of all-caps font for titles, with contrasting black and white text boxes, steps the blog up a gear and shows we have switched into ‘serious’ mode and are going to be getting some powerful content. 

The structure of the blog post themselves is an important part of blog design and we can see that it resonates with the overall design principles of her blog. We have bold text and subtitles in Ty’s signature seagreen which means her personal branding is all over her blog content. 

She’s using memes to break up the copy and introduce a dash of humor which resonates with her usp:

ty heath blog design and humor

That’s the thing about great blog design; it’s all about tying these small details together to create a coherent brand look.

The meme we saw above was made for free in Imgflip. But Ty also uses graphical designs in her blog posts.

The designs are clear, impactful and based around a monochrome style with color hints used to highlight key info. She also takes the opportunity to add her logo to ensure that if this image is shared her brand will gain additional exposure.

3. Melanie Deziel

The Story Fuel blog is super stylish.

story fuel website design

Melanie Deziel sets out her stall as an expert on branding with a sleek, minimalist use of design and illustration elements that fits together really smoothly and looks super modern.

story fuel minimalist website design

Her page header is beautiful rendered with nice crisp black and red font and a sleek greyscale line illustration to give it that next-level touch.

story fuel logo and website design

A lot of thought has gone into the color scheme which is different from many blogs because it uses a light grey font; this gives a sophisticated look to the blog and means that bold, black fonts stand out well in contrast, as does the judicious use of red uppercase text that really makes things pop.

Source: Story Fuel

We particularly like the ‘contact me’ section at the bottom of each blog post:

Like the rest of the blog it’s simple, stylish and impactful. The link for a free story idea guide is also a great way to drive engagement, and the social media icons (again, in keeping with her aesthetic) are an especially nice touch.

4. Nia Shanks

We love the impactful simplicity of Nia Shanks’ fitness blog.

Source: Nia Shanks

The monochrome color palette makes her blog stand out from other fitness blogs (particularly for women) which tend to be more ‘vibrant’ and full of color. This powerful, no nonsense attitude resonates with Shank’s USP, to provide women with “fitness information that doesn’t suck."

nia shanks website design

The blog section is simply laid out with a decent amount of white space, and the use of non-bevelled thumbnails without any borders sends the signal that ‘this content stands on its own merit.'

nia shanks blog design for women

Shanks aims to talk to women in a non-patronising, non-stereotypical way, and her blog design reflects this. Notice the subtle use of pink for links:

nia shanks blog design for women

This sparing use of pink is a nice contrast from the black/grey and white design of the blog and suggests to her readers that it’s possible to be both traditionally feminine and reject the stereotypical way women are told to exercise and diet.

nia shanks blog design for eye grabbing design

Nia Shanks has a really eye-grabbing lead form at the bottom of her posts, which cranks up the pink (but it’s a shocking pink, not some rose petal affair):

nia shanks blog design and links

We particularly like the ‘you’re here for a reason’ link in the footer. If you haven’t clicked a link already you’re bound to click on this. Shanks is really making every element of her blog design work for her. 

5. Dooce

Heather B. Armstrong’s Dooce blog is one of the most popular on the web, and that’s no small feat.

Armstrong has a very personal, frank, and crudely funny sense of humor and that comes across in her blog design.

Her logo is a black line drawing which has a cartoony feel, but it’s also slightly dark and moody, which fits with her tagline of being “our lady of perpetual depression”. This strain of dark humor runs throughout her blog design. 

There's a lot going on in her front page but it’s all designed to draw the eye anti-clockwise from upper left to bottom right, then to upper right:

Dooce’s blog design ends with a nice lead magnet and links to her products and exclusive members community.

We paericulaelty like the tasteful use of line illustrations with subtle splashes of color to give everything that uber-professional finishing touch that makes any blog design stand out from the crowd.

6. Gary Vaynerchuk (aka Gary Vee)

Gary Vee is the master of high powered, 10X style marketing. His energetic, assertive consulting style is reflected in his blog design.

gary vaynerchuk blog design

He gets straight to the point; look at the action movie style reds and yellows on his blog page, part of an image that features one of many shots of Gary looking natural and mid-flow.

There’s a filter over the image too that gives out the kind of rock ‘n’ roll/DIY aesthetic that Vaynerchuk likes to cultivate.

If we scroll down below the fold we’re hit with lots going on, but it’s not too overpowering. The supposed chaos is actually controlled by a layout that, like with Dooce’s manic style, draws the eye counterclockwise through a range of click magnet content.

Vee makes good use of the sidebar which really grabs the eye and motivates readers to dive deep into his content.

Notice too how illustrations play a key role in making his blog design pop.

The graphic elements range from detailed illustrations like above, to simple but pro-looking photos with text overlays.

gary vaynerchuk minimalist blog design

7. Cravings Journal

Whilst Gary Vee has a very high octane, energetic style that fits his brand perfectly, Lorena Salinas’ Cravings Journal has a refreshing, inviting feel, with its minimalist design using plenty of calming white space.

cravings journal web design

The header consists of tasteful serif font with subtle grey lines giving the layout form, without demanding too much attention.

Lorena has a foodie YouTube channel too, and it fits with her stylish blog design:

cravings journal design on instagram

It’s worth noting that the minimalism of this blog design does serve a crucial purpose: it acts as a kind of palette cleanser for the sumptuous food photos that dominate the layout. An awesome blog design doesn’t have to be all bells and whistles, it can be a transparent window through which your content can shine.

We particularly like her Instagram sidebar, which highlights the kind of photos she posts and makes it really easy and tempting to click across and follow her on what is possibly the most food oriented of all platforms.

8. Ryan Robinson

Ryan Robinson means business. And his blog reflects that.

ryron website design

He uses the header of his blog to lead with his value proposition: teaching people to gain independence by starting a side business from scratch and scaling up.

All roads lead to subscribing to his side hustle community, and there's’ plenty of engaging content in a well laid out format, with a big focus on eye-catching visual elements like post thumbnails. 

There are some nice design features here, like a share counter.

He adds interest by using infographics with a few simple yet effective visual elements to create extra interest.

And his bio and headshot remain on the top right of his blog’s sidebar when you read his articles, so you're always reminded of his brand presence and prompted to follow him on social media.

ryan robinson website designa nd pop ups

We haven’t spoken about pop ups yet, so it’s a good idea to talk about Ryan’s.

ryan robinson popup design

They pop up on the screen with a little animated jiggle which is a nice touch, and they are clear, use bright primary colors, and easily direct the eye to sign up to his email list (which is a big part of his content strategy).

We particularly like that he also makes some really nice infographics with which he adds even more visual interest to his blog design.

ryan robinson infographics

9. Backlinko

Brian Dean’s Backlinko blog is all about taking things to the next level. And his blog design delivers on that hugely.

Source: Backlinko

Notice how much space there is above the fold.

The lead form is designed to direct the eye from top to bottom, and then nudge the viewer back up to the email field. This use of blog design to direct the eye towards clearly highlighted actions is very powerful and is a big part of why Backlinko is such a formidable player in the SEO community.

Once we get beneath the fold we’re hit with lots of design detail that gives his content a powerful visual dynamic.

Notice that once again he’s using the sidebar to funnel people to his email list.

We particularly like how he designs his lead magnets on this blog.

backlinko professional website design sidebar funnel

He uses color blocks to break up the text and small design touches that make everything look super professional. The use of avatars for Brian and his quote source adds a human touch, and makes clever use of attractiveness bias to endear his blog to his readers.

10. Kopywriting Kourse

All the blogs we’ve looked at so far use graphic elements in their blog designs to create a slick, professional feel. Neville Medhora’s Kopywriting Kourse subvert this idea, using deliberately childish illustrations to add humor and visual interest to his blog. It’s a refreshing design touch which makes him stand out in an oversaturated market of copywriting gurus.

The great thing about the Kopywriting Kourse blog design is that although he has a super informal, jokey style, he means business, and this is reflected in the content upgrades and click magnets that are effortlessly worked into his blog.

kopywritingkourse website blog design

Neville even uses a touch of animation in the designs he uses for his blog, a touch that goes the extra mile to create visual appeal and deliver an engaging reading/viewing experience for his audience.

And if that’s not going to create a loyal following for a blog, nothing is.

kopywritingkourse website design

Conclusion

We hope that you’ve seen that there is no one-size-fits-all way to create amazing designs for your blog. Each blog we've looked at fits perfectly with the brand identity of its host. The design elements are used as an extension of these bloggers’ brands.

Read through this list before starting work on your blog design, or link your blog developer to this post to give them an idea of the way you want your blog to be designed.

It’s not about copying other people, but being inspired by some of the best blog designs out there today.

Happy designing!

Graphic Design Ideas: Your Guide to Using Visual Content in Blog Posts

After listening to a podcast or presentation, people remember 10 percent of what they heard. Add a picture, and that number skyrockets to 65 percent.

Researchers and educators have long known visuals are important in the learning process. Most adults can more accurately recall images. They also find it easier to process visual information versus text.

You already know what this means for you as a content creator. Whether you’re writing a blog or creating audio, you want to add some visual content.

You might already add some visuals to your content, since you know how powerful they are. What you’re wondering is how you can incorporate visuals into your content. You also want to know how you can create better, more engaging visuals for your audience.

These graphic design ideas will help you use visuals more effectively than ever. With them, you can banish blocks of text and create content your audience loves looking at.

Why You Need Visual Content

You already know visual content is important. The numbers paint a very clear portrait of why.

We’ve already mentioned that visuals boost recall as well. People find visuals easier to read and more appealing.

It follows then that if you want your content to be more appealing, then you should be adding visuals to it.

Remember the Purpose of Visuals

graphic design ideas purpose of visuals

Before you make visuals for your blog posts or other content, think about the image's purpose. At the end of the day, content messaging is still the core of anything you create.

Ask yourself what information it’s trying to convey to your audience. The best images help us remember information. 

Good visuals relate to their content, making it easier to connect ideas and remember them.

If the visual isn’t related, it becomes a distraction. People will recall the image, but they may not remember important information in your post.

Once you know what the purpose of a visual is, it’s easier to decide what information you can transform. Be sure to consider the best format for any visual. You can choose from a variety of types:

  • Charts and graphs
  • Animations
  • Graphics
  • Photographs
  • Illustrations and drawings
  • Videos

One type of visual may be more appropriate for the message you want to send than another. For example, complex data is often easier to understand when it’s in a graph or chart.

Learn the Basics of Good Graphic Design

Many graphic design tips focus on using the fundamentals of good design. You should be familiar with ideas such as color theory and how to use negative space. These principles apply to almost any visual you’ll create.

Remember that good visuals are clear and easy to understand. Lines and color can communicate emotional information. Negative space can make the image feel more inviting.

graphic design ideas Basics of a Good Graphic Design

If they incorporate text, the font should be easy to read. Placement is also important for legibility. Be sure to keep text to a minimum.

Once you’ve reviewed the basics, it’s time to consider how you’ll use different types of visuals in your content.

Consider the Design of Your Website or Post

The first thing you should look at is the design of the website, blog, or platform where people find your content. The design for a blog might include space for cover images for each post. A website might have a background image or banner image.

A Facebook post might also have a cover image. An eBook also makes use of images in its layout.

You may not think of layouts as “visual content,” but they’re an important part of graphic design in your posts. These design elements can make text seem less dense and more inviting. In short, they increase visual appeal.

Use a Background Image

If your platform allows for it, make use of a banner or background image. This image should tie into your content, but it should also provide visual interest.

Images can create an emotional appeal through the use of color, line, and more. A background image or cover image summarizes the post and intrigues your audience.

Make How-tos Easy to Follow with Images

If you’re putting together a how-to post or video, visual content is a must. You’ll want to illustrate each step in the process with an image.

You can use photographs, screenshots, or custom graphics to show the steps in a process. The visual summarizes the text explanation. The text and image work together to explain how something is done.

In a video, you can walk people through each step and narrate the steps as you go through them.

Since people process visual information faster and recall more, they move through the steps with speed and accuracy.

Add a Little Animation

Motion draws the human eye, so why not spruce up your visuals with an animation? Animations can be practical, helping you to illustrate a point or step in a process.

They can also be more whimsical, adding an element of fun to your post. Be sure that the animations you choose make sense in context. Otherwise, they could be a distraction for your audience.

Unleash Your Inner Artist

Sometimes, you can’t find the right graphic or image for your content. When this happens, don’t be afraid to start making your own images.

Hand-drawn illustrations add uniqueness to your post. You may be illustrating something no one else has, and no one will illustrate it in the same style.

You can also create other visuals, such as photographs or even paintings.

If you don’t think you have the artistic talent, talk to graphic designers about visual content. They can help you create custom visuals that work seamlessly with your content.

Visualize Data to Make it Easy to Read

graphic design ideas Visualize Data

Have you ever tried to read a description of the results of a scientific study? Even looking at large tables of numbers can be intimidating.

Data is often best represented in visuals, like graphics and charts. Ask anyone who’s ever had to present the results of a company survey at a board meeting. The audience understands a pie chart faster than a block of text.

Be sure to choose an appropriate format for the data you have to present. A graph may work best for showing results over time. A pie chart may be best for illustrating the percentages of people who picked responses on a survey.

The Infographic is Still the King of Visual Content

When someone says “visual content,” you probably think of the infographic. This form of visual content has become popular over the last few years. It’s an effective way to combine text information with visuals.

The infographic is like charts and graphs, in that it takes information and turns it into a visual format. In this case, it often takes information from a blog post or eBook and turns it into an easy-to-read image.

Infographics highlight the key points of a blog post or other written content. They reduce the amount of text the reader has to process and add visual elements to make it easier to understand and remember.

Psychology_Behind_Type

An example is a timeline of your blog or of a company’s history. Instead of reading lengthy paragraphs about what you did each year, readers see the highlights plotted on a line. Icons and symbols reinforce the key idea.

Creating the Visuals You Need

Now you have some graphic design ideas to incorporate into your blog or other content you want to create. The question is, how do you go about creating great visuals?

Reviewing the principles of design is a great place to start. You may also want to work with some of the following resources:

  • Software such as Photoshop
  • Free online tools for creating graphics
  • Stock image sites for finding photographs and illustrations

You can create your own custom photos and hand-drawn images as well.

If you need high-quality images for a large amount of content, you should work with a graphic designer. They can create custom visual content for you, often faster and with more ease than you can do it yourself.

When you work with a graphic designer, you can rest assured your visuals will be professional quality. You know all visuals will have a uniform look too.

Before you decide to work with a designer, check out their graphic design portfolio. Get an idea of what they create.

Do they create the kinds of visual content you want? Do you like their style? You'll want a team with the skills to create the visuals you want.

A Picture is Worth a Thousand Words

When it comes to connecting with your audience, visual content is worth more than text alone. Engage with your audience by creating beautiful, custom visual content.

Do you have some graphic design ideas you want to translate into reality? Get in touch with us. We can help you create the right visual content for your audience.

What graphic design strategies do you think works best for your audience? Share your thoughts below!

5 Habits of Successful Content Creators

5 Habits of Successful Content Creators

Let me guess:

You love creating content. You’re creatively fulfilled to share your thoughts and feelings with netizens. And you like how your audience showers love and appreciation on you.

Here are a couple of disturbing stats though:

5 habits of successful content creators

Ouch.

That’s depressing for any creator willing to make a living and sees a career in the content industry.

If you’re creating content as a leisure activity, then you’re cool, and the habits in the article are not essential for you. However, if you want content to pay your bills, then the following five habits can catapult your progress. As you might know, the skills required for a professional content creator go beyond writing. Here are the habits that can pave the way for these skills.

1. You have a detailed target audience in mind

Great content creation is about serving an audience. It’s about addressing their pain points and solving their problems. Aaron Orendorff, a top B2B copywriter, believes that every piece of content you write should “rescue your audience from their own personal hell.” Here are the two things he considers great copywriting should encompass -

habits of successful content creators

Note that the size of the audience (especially, at the beginning) need not touch a million. Or even a hundred thousand members. 

As writer Tim Ferriss recommends in the video below, it’s about finding your narrow niche and building a tribe of people that absolutely LOVE your content. It could simply mean as many as “1,000 true fans” that are super connected with everything you create. They alone can sustain your creative career. 

Later on, your superfans might act as your unpaid marketing force and expand your audience to your casual followers. If you look around most successful bands of all time, you’ll almost always be able to credit a huge chunk of their success to such “true” fans. 

For the metal band Slipknot (serving a niche market), it’s “Maggots” (you’re reading an article by one right now)! Justin Bieber also has his set of “Beliebers.”

habits of successful content creators

The actionables for you are: writing and creating content while always keeping a detailed avatar of  “who this content is for” in your mind. If you don’t already have an audience profile, then start with these aspects:

Age:

Gender:

Location:

Interests:

Problems:

You can later also create a detailed audience persona by answering a few questions inside the Make My Persona Tool by HubSpot. When creating content, you focus on keeping your content relevant to your audience above.

2. You are authentic and have a unique voice

Wait But Why is a well-known blog with long-form, insightful content laden with stick figure illustrations (an example below) and funny prose. The author, Tim Urban, has developed such a unique and engaging voice on his blog that he has built it to over a million visitors per month.

habits of successful content creators

Tim doesn’t even focus on a niche - it’s a blog about everything. Further, he doesn’t publish regularly, only “every sometimes.” And Tim’s audience LOVES him. They are often angry if he hasn’t posted new content in a while.

Do you know that 4 million blog posts published every day and hundreds of hours of video uploaded on YouTube every minute?

To stand out in the sea of content, you need to:

  • create the best piece of content on the internet on your chosen subject,

  • covering the subject your way i.e. staying authentic and using your own voice.

Now, for starters, finding your voice involves reading a LOT by other writers that you like for inspiration. Also, writing a lot of content to see what fits and works well with your audience. For ensuring consistency in writing, you can begin with designing a style guide. I drafted one for The Ecommerce Academy (T.E.A.) before we kicked off our content calendar.

habits of successful content creators

If you’re a video content creator, then you have even more space to showcase your personality and grab the attention of your audience. Watch Gary Vee in his might on YouTube. He is often over the top and swears, but he inspires “to get shit done.” 

3. You focus on achieving goals (KPIs) through your content

Have you ever been fascinated by the image of a starving artist?

The romantic idea that to create ‘true’ art, you need to wait for your chance. You need to create solely for yourself and live the life of poverty.

Well, I had fallen in love with this image, and I see too many creatives around me worship financial struggle.

Time’s up, people! The image of a starving artist is a myth.

You know what you need to build a sustainable and thriving content creation career?

You need to have a serving mindset. Create while keeping your audience in mind and they will happily help you pay the bills at the end of every month. The way to achieve the same is by associating key performance indicators (KPIs) with your content. A few of these include:

  • Traffic/Video views

  • Social media shares

  • Email signups/YouTube subscribers generated per video

Largely, all of these might turn into vanity metrics. Hence, try to come up with KPIs that directly affect your bottom line. Remember that only conversions can sustain a creative business like yours.

Once you have metrics handy, you can actively choose the high-order activities that matter right now for your business.

It could mean that:

1. You update older pieces of content instead of creating new content pieces.

Why?

Since it provides a higher ROI on your time spent (it’s indeed become a vital blogging strategy to update older content).

2. You allocate time to syndicate and distribute your content instead of writing new pieces as it helps you recruit new audience members.

The takeaway for you? Choose your KPIs and prioritize what’s important every work day. Take help from the first template in this article by Venngage on identifying your high-level business goals.

4. You create content regularly

In 2015, a HubSpot report said that companies that publish 16+ blog posts per month get almost 3.5x as much more traffic as the ones that publish 0-4 blog posts.

habits of successful content creators

It’s recommended to upload least one video per week even on YouTube. And a higher frequency can supercharge your channel’s growth.

Creating and publishing regularly sets audience expectations to check out your content at set intervals. Further, it puts you in the habit of shipping, being open to feedback, and honing your creative skill.

The actionable takeaway is to put dates on calendar and respect deadlines (they aren’t suggestions, aye?) You can use a free project management software like Trello for the same. At Graphic Rhythm Designs, we use Asana. Look at our editorial calendar below.

While publishing MORE might help your growth, don’t bite off more than you can chew. Substandard content that turns off your audience will only hurt your business. Your focus should be to stay consistent at a frequency where you can deliver high-quality content.

I recommend you to explore the habits of a few famous writers here and take cues to create your personal daily routine. You might also like looking at the writing process of a few modern writers here.

Remember that if you ALWAYS publish AMAZING content, then your audience won’t mind waiting. Look at the likes of Brian Dean from Backlinko (he built a million dollar business by merely publishing around 60 blog posts). And Michael has only uploaded 378 videos (including his paid content) on YouTube since launching Vsauce in 2010. He has snagged 14M subscribers at a frequency of less than one video per week.

Pro Tip: If you’re the kind of person that gets content ideas on the go, then you can also use an app like Workflowy/Evernote to capture them. Else, you can also archive your ideas in a notebook. Also, a convenient way to brainstorm on new content ideas is thinking in terms of containers. Here are five types of content you can start with (courtesy of Can I Rank?).

5. Leverage data to inform your content creation efforts

Would you prefer 100 views over 10 views putting in the same amount of effort in creation?

Well, then you simply need to perform keyword research to accommodate your content ideas in the language preferred by the users. It involves finding the phrases used by people interested in reading/watching your content. Hence, you can expand your reach by using the language of your audience.

If you’re a blogger, refer my detailed guide on performing intent-based keyword research. If you’re a YouTuber, then watch this 21-minute extensive guide on YouTube keyword research.

Another practical aspect of data is doubling down on the kind of content that fares well with your audience. It’s an asset whose value can increase over time. You can use the popularity of such pieces to amplify your reach. Did I forget to mention that creating such pieces is often easier?

For example, when Mark Schaefer saw his article on content shock go viral, he created follow-up pieces on strategies to battle it and a parable post. Both of them fared decently.

On YouTube, the algorithm calls for creating videos that keep the user engaged and retain them on their platform. Hence, it’s useful to create “clusters of video content” that you can mutually link and promote. Sean Cannell, a YouTube expert, relies on the strategy.

The actionable takeaway for you is to regularly (maybe, every week?) check your Google Analytics and YouTube Analytics reports. Look out for the content pieces that resonated with your audience (generally speaking, engagement metrics should take preference over the vanity of views on your content). Then, create future content pieces with the intel of “what’s working with your visitors.”

Pro Tip: You might like exploring SEMRush research of 22,000 articles here to inform your content optimization efforts.

Conclusion

Here’s how leading blogger and author, James Clear, defines habits: “Habits are the small decisions you make and actions you perform every day. According to researchers at Duke University, habits account for about 40 percent of our behaviors on any given day.”

I have shown you around five such habits and hope that you find them valuable. Start with integrating one of these habits in your work routine. I would love to see you go onward and upwards in your content creation efforts!

What do you reckon are the habits of successful content creators? Let me know in the comments.

How to Build an Email list from your YouTube Subscribers

How to Build an Email list from your YouTube Subscribers

Cisco predicts that by 2022, videos will constitute 82% of all internet traffic. Further, YouTube is the second largest search engine in the world.

If you’re rocking a YouTube channel with thousands of subscribers, then you’re doing it right with audience building. However, as a content creator, YouTube isn’t the best for monetization.

There’s a major flaw in trying to create your content business solely on YouTube: a lack of control. It’s important to build an asset alongside your channel that has standalone value. I am talking about an email list of your raving fans.

Confused why you need to fumble with emails of your audience over the convenient option of letting YouTube handle your subscriber database?

Hear me out, please:

Why do YouTubers need to build an email list?

The four major reasons you should care about an email subscriber over a YouTube subscriber, and build a list are as follows.

1. You OWN your email subscribers

If you run a YouTube channel, it’s not unfamiliar to hear about algorithm changes and regular experiments on the platform. Your video views and subscriber count can drop unexpectedly. Worse, your channel might not align with the network’s policies and get shut down overnight.

Compare that with your email list. It’s solely YOUR audience, and you have a direct entry to their inboxes. You can broadcast emails and build one-to-one relationships by personalizing your message.

2. An email subscriber has a higher tangible value than a YouTube subscriber

In a study of thousands of sellers at Gumroad, email was found having a 4.27x higher conversion rate than YouTube. 

The reason is emails - can be personalized through segmentation. Hence, they get more click-throughs. Which brings me to our next argument...

3. Email marketing suites offer you powerful personalization features

Here’s the first email that Pat Flynn (affiliate marketer and blogger) used to learn about his new subscriber. Based on the answer you click, he shares targeted and relevant resources that suit your stage.

How to Build an Email list from your YouTube Subscribers

It’s impossible to segment your YouTube subscribers and serve them with personalized content in this manner, aye?

Now let’s move on to the specific strategies to build an email audience.

Five Powerful Strategies to Supercharge Your Email List Growth from YouTube

Convinced that you need to build a list? Then, let me show you around five strategies. To avoid overwhelm, you can begin experimentation with a couple of them.

Bonus Tip: You will need a valuable and high-quality lead magnet to persuade your visitors from YouTube. If you don’t have one already, then explore these 11 examples by HubSpot. You could use the same lead magnet to implement all the below strategies.

1. Put a compelling CTA in your channel header

Noah Kagan, a multi-million entrepreneur, found that 400x more people subscribe to his channel from his channel homepage as compared with videos.

Here’s how his channel header looked initially.

call to action on youtube page

He changed his header with social proof optimized for “people aren’t familiar with his name yet.” His goal was converting the casual YouTube traffic into channel subscribers.

In our case, we want to convert casual browsers into our email subscribers. Hence, you can do something like Miles Beckler does in his channel header shown below.

He sets an expectation of 3 videos per week. Then, uses arrows to point to his “FREE Make Money Online Course.” It redirects to the landing page below soliciting the visitor’s email.

Actionable Tip: Place an order with us for designing a compelling channel header.

2. Link to your website from your videos using cards

YouTube allows you to link to associated websites by using cards in videos as long as they meet the community guidelines. First, you’ll need to join the YouTube partner program and associate your site with your Google account (detailed steps here).

Once your website is associated with your account, then you can add cards by going to the Video Manager. Here are the 8 steps you need to follow.

Note that you don’t need to always link to the homepage. You can point your visitors to specific pages (think landing pages) on your website that are relevant to the video. 

Besides cards, you can also put links to your website inside the video descriptions. Here’s how Ramit Sethi uses the first line in the description of his channel trailer. You can include links to your email subscription page from all the relevant video descriptions.

You could also use your channel trailer to invite people to your website homepage (or a landing page) where you solicit their emails. For example, In his channel trailer, Neil Patel uses a text CTA at the end of the video besides the card linking to his homepage.

neil patel cta youtube

Can you see how every headline and text in the video is benefit-oriented (“generate more traffic...”, “...& gain more customers”, “learn digital marketing in just 5 minutes a day”). Showing explicit benefits compels the readers to take action. 

3. Include a direct CTA in the video script inviting people to subscribe to your list

You might have seen brands asking its followers to ‘RT if you agree!’ on social media. It’s a cheat to bait engagement from users. However, on YouTube, it’s a norm to ask the viewer to “like, comment, and subscribe.” The audience has a much higher appetite for a call to action. It’s even a running joke.

Hence, it’s a great idea to ask your YouTube subscribers to get on your list at the end of all the videos. If you have a persuasive lead magnet that you could offer to your viewers, then tell them to sign up for that. 

For example, towards the end of the video below (at about 18:54), Jorden calls out her viewers to “enroll in her email course on freelance writing.” She also tells them the benefits that joining the course warrants to the aspiring freelance writers.

4. Syndicate your videos on Wistia. Then, use Turnstile…

Content syndication is an efficient way to scale your audience without creating new content. If you’re creating videos, then you could also push them to Wistia. It’s a terrific platform for getting detailed video analytics.

Once you have uploaded your videos on Wistia, it allows you to gate them with landing pages. Here’s a detailed guide on capturing leads using Turnstile.

Syndicate your videos on Wistia. Then, use Turnstile

You could also publish your YouTube videos natively on LinkedIn, Facebook, and Instagram (where your audience hangs out) as video updates have a higher reach than links. Then, in the description of the social media update (or in the first comment), you can invite users to subscribe to your list.

5. Retarget them through YouTube Ads

Do you know that 81% of sales happen after seven or more contacts?

Videos are a great asset to draw people to your brand as they are pleasing for the user. 

However, you likely won’t convert your first-time video viewers into subscribers. That’s where retargeting ads on YouTube can help. It offers the option of targeting the people that have interacted with your channel in the last 30 days. Here are the potential YouTube-related activities that you could use to create remarketing lists.

To get started, you need to connect your YouTube channel to your Google Ads account. Here’s a detailed guide on remarketing to people that watch your videos.

Optional last step: Before we move on to the next section, I recommend spring cleaning your email list regularly. You can run your collected emails by using an email verifying tool. Here’s a case study of a prominent blogger that deleted 13,000 email subscribers with his reasoning on the same.

Case Study: How to use Email and video to complement each other and amplify your marketing results?

Do you plan on selling educational products to your audience? 

Then, email is a genuine relationship building tool.

And what’s the best medium to show off your personality and build a deeper bond with your audience?

Video.

Further, GetResponse found that emails with YouTube videos perform well.

However, email clients might not support videos. Hence, you might need to use a screenshot or an animated GIF to link to your videos. Mateusz, Product Manager at GetResponse, explains in more detail below.

Sending videos to your email list also helps in giving an initial spike of traffic to your YouTube videos and help them rank.

For example, Jorden Roper (a freelance writing coach) sent the following email to her list early this month. Note the date (it’s January 2nd).

She linked to her new video on ‘Writing Samples.’

However, the publishing date of her YouTube video is 7th January 2019. It’s five days from the date she sent the email.

What’s happening?

Well, Jorden is playing it smart to snag initial engagement from her email subscribers on an unlisted video (likely sharing them ‘privately’).

As soon as Jorden presses publish, the video already has gained initial engagement from her raving fans on her email list in the form of likes and views. YouTube loves to see engaged traffic roll in from external sources.

Indeed, the first 24 hours (and then the next seven days) are critical to deciding the ranking of your videos. On seeing early signs of engagement from your list, your YouTube videos could potentially pick top spots for your target keywords. Then, they drive evergreen traffic to your channel!

In this manner, the email list is a terrific way to support your YouTube marketing efforts and vice-versa. In the diagram below, Contently describes how they use the list to create a waterfall of engagement for their blog traffic. The concept applies in the context of creating engagement on your YouTube channel as well. 

Final Thoughts

YouTube is a terrific source of brand exposure. It can help you reach a new audience through your videos every day on autopilot. However, it’s smart to funnel your engaged subscribers into your email list. Then, deepen your bond with them by serving more relevant content to them.

I shared five strategies in the article to help you build an email list from YouTube. And now, I want to hear from you.

Which of the following strategies do you plan to implement on your YouTube channel? Can’t wait to hear from you in the comments.

The Ultimate List of Everything Your Content Creation Business Needs to Automate in 2019

The Ultimate List of Everything Your Content Creation Business Needs to Automate in 2019

It can be challenging to automate your business when content is the primary focus. After all, this is one area that needs to be dynamic and responsive in order to connect with and grow an audience.

But with careful planning and execution, it's easier than you think. In the following article, we'll be discussing the techniques and tools you need to get the job done. Let's start creating!

1. Keep Your Ideas Fresh

Getting stagnant is a danger every content creation business will face at some point in its lifespan. After hundreds of posts, it can become difficult to generate ideas without feeling like you've already done it all before.

Finding ways to generate those fresh ideas without taking up all your time is important. And fortunately, we've got a few ways you can do this.

Getting stagnant is a danger every content creation business will face at some point in its lifespan. 

kee ypur ideas fress as a content creator

After hundreds of posts, it can become difficult to generate ideas without feeling like you've already done it all before.

Finding ways to generate those fresh ideas without taking up all your time is important. And fortunately, we've got a few ways you can do this.

  • Track the latest headlines of your competition: you probably don't have the time to read everything your competitors are posting, but you can check out their headlines to see what readers are responding to the most. It's as simple as establishing a pre-set RSS feed through a program like Pocket or Feedly. This will alert you of what's happening and ensure you don't miss any major developments in your niche.
  • Study your old posts: is there a past blog or podcast that you've done that rang true at the time but has since changed due to technological, political, or socioeconomic changes? Revisit it from a new perspective.
  • Break down meatier posts: did you ever compose a user guide or perhaps a video production that touched on a topic or bullet-point that could be expanded into its own thing? If so, carve it out and build a new piece of content around it.
  • Have someone read through book reviews on Amazon and other websites for top-sellers in your niche: what do the two- and three-star non-fake reviews have to say? Assign one of your team members to browse through these selections and list out all the criticisms customers are making.

Complacency can sneak up on you the longer your content creation business persists. Don't allow it to happen. You can quickly set up the above recommendations on your own or have someone -- a staff member, freelancer, etc. -- do it for you. 

But if you do outsource, seek out a student or a fellow traveler in your niche. That'll shorten the learning curve and ultimately be easier on the budget. 

2. Hire a Copywriter

Copywriter for your business

Perhaps the biggest step you'll take if you hope to automate your content creation business is the hiring of a copywriter. When doing this, think visually as well as textually.

In other words, find someone who is versatile across multiple media. After all, more audiences are consuming audio and video content than ever before. Your copywriter should be as effective at scripts/blocking for short videos as they are for long-form consumer guides and blog posts.

Perhaps the biggest step you'll take if you hope to automate your content creation business is the hiring of a copywriter. When doing this, think visually as well as textually.

In other words, find someone who is versatile across multiple media. After all, more audiences are consuming audio and video content than ever before. Your copywriter should be as effective at scripts/blocking for short videos as they are for long-form consumer guides and blog posts.

Where to find such people? Consider posting job ads on sites like Craigslist and Indeed.

If you do go this route, the most important thing you can do is put a lot of effort into the job description. Don't just hang a shingle that says "Help Wanted: Writer!" 

You want qualified candidates, who aren't going to bother applying if it's a waste of time. Request samples and references. After all, anyone can pull a link from a reputable website and say they wrote it under a pseudonym. 

Don't fall for it. Consider finding someone online who's written something you really connect with and inquiring about their rates. This cold approach may cost more money per content piece, but it will improve your chances of getting the type of writer (and content) that you're looking for.  

3. Automate Your Editorial Calendar

An automated editorial calendar -- that is, the schedule for what you'll post and when you'll post it -- is easier to accomplish when you've got Nos. 1 and 2 handled. However, it's not going to take care of itself without a little more pre-planning. 

Consider helpful software tools like Hootsuite or CoSchedule. These allow you to plan out your posts days, weeks, and even months in advance. They also allow you to schedule your posts for automated publishing on all your social media channels.

Image Source: CoSchedule

You probably don't want to get too carried away with the long-term scheduling, though. This especially is true if you're creating content in a dynamic sector like business or politics. That's because the current "It" company or person can go down in the flames of scandal three weeks from now.

Your glowing interview with them won't be of much value at that point. So plan ahead, but allow for the rapidity of changes your content niche can bring.

4. Schedule Your Social Media Post

Successful process automation depends on how many functions and controls you can set up ahead of time. That is, what protocols can be implemented by a piece of software rather than human hands?

We mentioned CoSchedule and Hootsuite above, but it's also worth noting that Facebook and other social networks allow you to schedule posts directly from their platforms. Why do that when the other software let you handle everything under one "roof"? 

Well, it's not something we can prove with anything beyond our own experiences, and it could be contingent on software updates. But direct scheduling may have its own advantages for two main reasons: 

  • Reach throttling: CoSchedule swears this doesn't happen, but it's not unreasonable to note that a social network's goal is to get you to spend as much time on it as possible, so if you're scheduling all your posts without ever "logging on," it's possible the social network may "penalize" you by limiting your reach.
  • Tagging: sites like Facebook allow you to do this with your friends and organizations that may find your post of interest, but it's not doable on a third-party platform.

Either way, you're better off setting a future date for your post to go live. So experiment with how you do it, but don't burn a lot of calories over it. 

5. Outsource Your Graphic Design Needs

outsource your graphic design needs for your website or business

Another important step for business automation is to entrust your graphic design needs to a specialist. A few years ago, marketplaces like Fiverr were popular sources for graphic design.

But you don't have to be on such bargain-basement platforms very long before realizing it ends with bargain-basement products. Getting affordable, professional-looking help hinges on long-term connections with a professional who really understands the needs of your business. 

By using an agency like Graphic Rhythm Designs, content creators can easily submit a new design request and get it back in 24 hours. And if they have a brand profile, it's easy to get a high-quality design with as little input as possible.

6. Use a VA for Guest Post Reach

use a virtual assistant

One step content creators often miss in achieving automated workflow is outreach, particularly when it comes to landing guest posts. This rather tedious, largely manual, activity can be discouraging when you're looking to automate. But it doesn't have to be.

Hiring a virtual assistant to compile leads will take much of the guesswork out of where to submit your content pitches for widespread distribution. But do yourself a favor when hiring a VA.

Don't focus solely on affordability. You'll get better results if you hire a great communicator in the VA role. (Someone who can encapsulate the crux of a potential publishing partner into a few short sentences.)

Ask the VA to provide summaries on the types of content each publisher will take. This helps you cut out tailoring time when it comes to writing out pitches and query letters.

You may not be able to fully automate this aspect of your content creation business. But a VA can at least help you cut way back on the number of hands-on steps you have to take.

7. Get Optimized

An essential element of automating process workflow happens after the content is done. It entails three key elements: search engine optimization (SEO), media monitoring, and audience tracking (or list-building).

SEO tools like Yoast can help you analyze content for readability and keyword focus. But you'll also want to look at your online listings to make sure your keyword information and the accuracy of your information lines up across your website, online listings, and social media channels.

Google loves consistent, well-structured information that's easy to crawl. Consider turning this over to an outside agency if it's difficult for you or simply takes up too much of your time.

Furthermore, set up Google Alerts to ensure no mention of your business or author name goes unnoticed. You won't know who's talking about you otherwise. 

And last but not least, set up an on-page way of capturing email addresses for anyone interested in opting into your platform. This will automate the process of building valuable relationships that help grow your content creation business.

Automate Your Business and Put Success on Autopilot

Some content creators are hesitant about automation. They don't want to give up the control that good content often requires.

But when you automate your business the right way, using the tips and tools we've outlined here, you stand a much better chance of finding success. Good luck in your efforts, and check out our portfolio if you need any design help along the way.

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