Graphic Design Ideas: Your Guide to Using Visual Content in Blog Posts

After listening to a podcast or presentation, people remember 10 percent of what they heard. Add a picture, and that number skyrockets to 65 percent.

Researchers and educators have long known visuals are important in the learning process. Most adults can more accurately recall images. They also find it easier to process visual information versus text.

You already know what this means for you as a content creator. Whether you’re writing a blog or creating audio, you want to add some visual content.

You might already add some visuals to your content, since you know how powerful they are. What you’re wondering is how you can incorporate visuals into your content. You also want to know how you can create better, more engaging visuals for your audience.

These graphic design ideas will help you use visuals more effectively than ever. With them, you can banish blocks of text and create content your audience loves looking at.

Why You Need Visual Content

You already know visual content is important. The numbers paint a very clear portrait of why.

We’ve already mentioned that visuals boost recall as well. People find visuals easier to read and more appealing.

It follows then that if you want your content to be more appealing, then you should be adding visuals to it.

Remember the Purpose of Visuals

graphic design ideas purpose of visuals

Before you make visuals for your blog posts or other content, think about the image's purpose. At the end of the day, content messaging is still the core of anything you create.

Ask yourself what information it’s trying to convey to your audience. The best images help us remember information. 

Good visuals relate to their content, making it easier to connect ideas and remember them.

If the visual isn’t related, it becomes a distraction. People will recall the image, but they may not remember important information in your post.

Once you know what the purpose of a visual is, it’s easier to decide what information you can transform. Be sure to consider the best format for any visual. You can choose from a variety of types:

  • Charts and graphs
  • Animations
  • Graphics
  • Photographs
  • Illustrations and drawings
  • Videos

One type of visual may be more appropriate for the message you want to send than another. For example, complex data is often easier to understand when it’s in a graph or chart.

Learn the Basics of Good Graphic Design

Many graphic design tips focus on using the fundamentals of good design. You should be familiar with ideas such as color theory and how to use negative space. These principles apply to almost any visual you’ll create.

Remember that good visuals are clear and easy to understand. Lines and color can communicate emotional information. Negative space can make the image feel more inviting.

graphic design ideas Basics of a Good Graphic Design

If they incorporate text, the font should be easy to read. Placement is also important for legibility. Be sure to keep text to a minimum.

Once you’ve reviewed the basics, it’s time to consider how you’ll use different types of visuals in your content.

Consider the Design of Your Website or Post

The first thing you should look at is the design of the website, blog, or platform where people find your content. The design for a blog might include space for cover images for each post. A website might have a background image or banner image.

A Facebook post might also have a cover image. An eBook also makes use of images in its layout.

You may not think of layouts as “visual content,” but they’re an important part of graphic design in your posts. These design elements can make text seem less dense and more inviting. In short, they increase visual appeal.

Use a Background Image

If your platform allows for it, make use of a banner or background image. This image should tie into your content, but it should also provide visual interest.

Images can create an emotional appeal through the use of color, line, and more. A background image or cover image summarizes the post and intrigues your audience.

Make How-tos Easy to Follow with Images

If you’re putting together a how-to post or video, visual content is a must. You’ll want to illustrate each step in the process with an image.

You can use photographs, screenshots, or custom graphics to show the steps in a process. The visual summarizes the text explanation. The text and image work together to explain how something is done.

In a video, you can walk people through each step and narrate the steps as you go through them.

Since people process visual information faster and recall more, they move through the steps with speed and accuracy.

Add a Little Animation

Motion draws the human eye, so why not spruce up your visuals with an animation? Animations can be practical, helping you to illustrate a point or step in a process.

They can also be more whimsical, adding an element of fun to your post. Be sure that the animations you choose make sense in context. Otherwise, they could be a distraction for your audience.

Unleash Your Inner Artist

Sometimes, you can’t find the right graphic or image for your content. When this happens, don’t be afraid to start making your own images.

Hand-drawn illustrations add uniqueness to your post. You may be illustrating something no one else has, and no one will illustrate it in the same style.

You can also create other visuals, such as photographs or even paintings.

If you don’t think you have the artistic talent, talk to graphic designers about visual content. They can help you create custom visuals that work seamlessly with your content.

Visualize Data to Make it Easy to Read

graphic design ideas Visualize Data

Have you ever tried to read a description of the results of a scientific study? Even looking at large tables of numbers can be intimidating.

Data is often best represented in visuals, like graphics and charts. Ask anyone who’s ever had to present the results of a company survey at a board meeting. The audience understands a pie chart faster than a block of text.

Be sure to choose an appropriate format for the data you have to present. A graph may work best for showing results over time. A pie chart may be best for illustrating the percentages of people who picked responses on a survey.

The Infographic is Still the King of Visual Content

When someone says “visual content,” you probably think of the infographic. This form of visual content has become popular over the last few years. It’s an effective way to combine text information with visuals.

The infographic is like charts and graphs, in that it takes information and turns it into a visual format. In this case, it often takes information from a blog post or eBook and turns it into an easy-to-read image.

Infographics highlight the key points of a blog post or other written content. They reduce the amount of text the reader has to process and add visual elements to make it easier to understand and remember.

Psychology_Behind_Type

An example is a timeline of your blog or of a company’s history. Instead of reading lengthy paragraphs about what you did each year, readers see the highlights plotted on a line. Icons and symbols reinforce the key idea.

Creating the Visuals You Need

Now you have some graphic design ideas to incorporate into your blog or other content you want to create. The question is, how do you go about creating great visuals?

Reviewing the principles of design is a great place to start. You may also want to work with some of the following resources:

  • Software such as Photoshop
  • Free online tools for creating graphics
  • Stock image sites for finding photographs and illustrations

You can create your own custom photos and hand-drawn images as well.

If you need high-quality images for a large amount of content, you should work with a graphic designer. They can create custom visual content for you, often faster and with more ease than you can do it yourself.

When you work with a graphic designer, you can rest assured your visuals will be professional quality. You know all visuals will have a uniform look too.

Before you decide to work with a designer, check out their graphic design portfolio. Get an idea of what they create.

Do they create the kinds of visual content you want? Do you like their style? You'll want a team with the skills to create the visuals you want.

A Picture is Worth a Thousand Words

When it comes to connecting with your audience, visual content is worth more than text alone. Engage with your audience by creating beautiful, custom visual content.

Do you have some graphic design ideas you want to translate into reality? Get in touch with us. We can help you create the right visual content for your audience.

What graphic design strategies do you think works best for your audience? Share your thoughts below!

The Ultimate List of Everything Your Content Creation Business Needs to Automate in 2019

The Ultimate List of Everything Your Content Creation Business Needs to Automate in 2019

It can be challenging to automate your business when content is the primary focus. After all, this is one area that needs to be dynamic and responsive in order to connect with and grow an audience.

But with careful planning and execution, it's easier than you think. In the following article, we'll be discussing the techniques and tools you need to get the job done. Let's start creating!

1. Keep Your Ideas Fresh

Getting stagnant is a danger every content creation business will face at some point in its lifespan. After hundreds of posts, it can become difficult to generate ideas without feeling like you've already done it all before.

Finding ways to generate those fresh ideas without taking up all your time is important. And fortunately, we've got a few ways you can do this.

Getting stagnant is a danger every content creation business will face at some point in its lifespan. 

kee ypur ideas fress as a content creator

After hundreds of posts, it can become difficult to generate ideas without feeling like you've already done it all before.

Finding ways to generate those fresh ideas without taking up all your time is important. And fortunately, we've got a few ways you can do this.

  • Track the latest headlines of your competition: you probably don't have the time to read everything your competitors are posting, but you can check out their headlines to see what readers are responding to the most. It's as simple as establishing a pre-set RSS feed through a program like Pocket or Feedly. This will alert you of what's happening and ensure you don't miss any major developments in your niche.
  • Study your old posts: is there a past blog or podcast that you've done that rang true at the time but has since changed due to technological, political, or socioeconomic changes? Revisit it from a new perspective.
  • Break down meatier posts: did you ever compose a user guide or perhaps a video production that touched on a topic or bullet-point that could be expanded into its own thing? If so, carve it out and build a new piece of content around it.
  • Have someone read through book reviews on Amazon and other websites for top-sellers in your niche: what do the two- and three-star non-fake reviews have to say? Assign one of your team members to browse through these selections and list out all the criticisms customers are making.

Complacency can sneak up on you the longer your content creation business persists. Don't allow it to happen. You can quickly set up the above recommendations on your own or have someone -- a staff member, freelancer, etc. -- do it for you. 

But if you do outsource, seek out a student or a fellow traveler in your niche. That'll shorten the learning curve and ultimately be easier on the budget. 

2. Hire a Copywriter

Copywriter for your business

Perhaps the biggest step you'll take if you hope to automate your content creation business is the hiring of a copywriter. When doing this, think visually as well as textually.

In other words, find someone who is versatile across multiple media. After all, more audiences are consuming audio and video content than ever before. Your copywriter should be as effective at scripts/blocking for short videos as they are for long-form consumer guides and blog posts.

Perhaps the biggest step you'll take if you hope to automate your content creation business is the hiring of a copywriter. When doing this, think visually as well as textually.

In other words, find someone who is versatile across multiple media. After all, more audiences are consuming audio and video content than ever before. Your copywriter should be as effective at scripts/blocking for short videos as they are for long-form consumer guides and blog posts.

Where to find such people? Consider posting job ads on sites like Craigslist and Indeed.

If you do go this route, the most important thing you can do is put a lot of effort into the job description. Don't just hang a shingle that says "Help Wanted: Writer!" 

You want qualified candidates, who aren't going to bother applying if it's a waste of time. Request samples and references. After all, anyone can pull a link from a reputable website and say they wrote it under a pseudonym. 

Don't fall for it. Consider finding someone online who's written something you really connect with and inquiring about their rates. This cold approach may cost more money per content piece, but it will improve your chances of getting the type of writer (and content) that you're looking for.  

3. Automate Your Editorial Calendar

An automated editorial calendar -- that is, the schedule for what you'll post and when you'll post it -- is easier to accomplish when you've got Nos. 1 and 2 handled. However, it's not going to take care of itself without a little more pre-planning. 

Consider helpful software tools like Hootsuite or CoSchedule. These allow you to plan out your posts days, weeks, and even months in advance. They also allow you to schedule your posts for automated publishing on all your social media channels.

Image Source: CoSchedule

You probably don't want to get too carried away with the long-term scheduling, though. This especially is true if you're creating content in a dynamic sector like business or politics. That's because the current "It" company or person can go down in the flames of scandal three weeks from now.

Your glowing interview with them won't be of much value at that point. So plan ahead, but allow for the rapidity of changes your content niche can bring.

4. Schedule Your Social Media Post

Successful process automation depends on how many functions and controls you can set up ahead of time. That is, what protocols can be implemented by a piece of software rather than human hands?

We mentioned CoSchedule and Hootsuite above, but it's also worth noting that Facebook and other social networks allow you to schedule posts directly from their platforms. Why do that when the other software let you handle everything under one "roof"? 

Well, it's not something we can prove with anything beyond our own experiences, and it could be contingent on software updates. But direct scheduling may have its own advantages for two main reasons: 

  • Reach throttling: CoSchedule swears this doesn't happen, but it's not unreasonable to note that a social network's goal is to get you to spend as much time on it as possible, so if you're scheduling all your posts without ever "logging on," it's possible the social network may "penalize" you by limiting your reach.
  • Tagging: sites like Facebook allow you to do this with your friends and organizations that may find your post of interest, but it's not doable on a third-party platform.

Either way, you're better off setting a future date for your post to go live. So experiment with how you do it, but don't burn a lot of calories over it. 

5. Outsource Your Graphic Design Needs

outsource your graphic design needs for your website or business

Another important step for business automation is to entrust your graphic design needs to a specialist. A few years ago, marketplaces like Fiverr were popular sources for graphic design.

But you don't have to be on such bargain-basement platforms very long before realizing it ends with bargain-basement products. Getting affordable, professional-looking help hinges on long-term connections with a professional who really understands the needs of your business. 

By using an agency like Graphic Rhythm Designs, content creators can easily submit a new design request and get it back in 24 hours. And if they have a brand profile, it's easy to get a high-quality design with as little input as possible.

6. Use a VA for Guest Post Reach

use a virtual assistant

One step content creators often miss in achieving automated workflow is outreach, particularly when it comes to landing guest posts. This rather tedious, largely manual, activity can be discouraging when you're looking to automate. But it doesn't have to be.

Hiring a virtual assistant to compile leads will take much of the guesswork out of where to submit your content pitches for widespread distribution. But do yourself a favor when hiring a VA.

Don't focus solely on affordability. You'll get better results if you hire a great communicator in the VA role. (Someone who can encapsulate the crux of a potential publishing partner into a few short sentences.)

Ask the VA to provide summaries on the types of content each publisher will take. This helps you cut out tailoring time when it comes to writing out pitches and query letters.

You may not be able to fully automate this aspect of your content creation business. But a VA can at least help you cut way back on the number of hands-on steps you have to take.

7. Get Optimized

An essential element of automating process workflow happens after the content is done. It entails three key elements: search engine optimization (SEO), media monitoring, and audience tracking (or list-building).

SEO tools like Yoast can help you analyze content for readability and keyword focus. But you'll also want to look at your online listings to make sure your keyword information and the accuracy of your information lines up across your website, online listings, and social media channels.

Google loves consistent, well-structured information that's easy to crawl. Consider turning this over to an outside agency if it's difficult for you or simply takes up too much of your time.

Furthermore, set up Google Alerts to ensure no mention of your business or author name goes unnoticed. You won't know who's talking about you otherwise. 

And last but not least, set up an on-page way of capturing email addresses for anyone interested in opting into your platform. This will automate the process of building valuable relationships that help grow your content creation business.

Automate Your Business and Put Success on Autopilot

Some content creators are hesitant about automation. They don't want to give up the control that good content often requires.

But when you automate your business the right way, using the tips and tools we've outlined here, you stand a much better chance of finding success. Good luck in your efforts, and check out our portfolio if you need any design help along the way.

How To Use Infographics to Generate More Leads

How To Use Infographics to Generate More Leads

As a motivated entrepreneur, you're scouring the internet for marketing tips to make your business more successful. Everywhere you look, you'll find information about how to reach more people or increase your web traffic.Sure, it's important to pull in web traffic. After all, you can't get new customers if no one knows about you. If you don't convert that traffic into leads, though, your bottom line won't see the benefit.For most business owners, generating leads is the piece that's missing from their digital marketing strategy. There are countless ways to do it, but too many companies overlook a vital tool: infographics. Here's how they can help.

Ways to Use Infographics to Generate More Leads

A professional, well-designed infographic can generate far more revenue than you might expect. It's eye-catching and it appeals to the minimized attention span most people have today.Of course, the first step is to have a professional graphic designer create your infographic. When your piece is ready, though, here's how to use it to generate leads.

1. Launch a Social Media Campaign

Social media and great graphics make an unbeatable combination. On Twitter alone, researchers found that tweets with images get 150% more retweets than those without images. There's no denying that infographics can help your social media posts get larger audiences. How do you turn them into leads, though? There are are a few different options.

In the post, consider asking users to comment for more information. For instance, let's say you're running a weight loss clinic and you have a great custom infographic about the benefits of your program. When you post it on Facebook, tell users to comment if they'd like more information.

Each time a user comments, you can click the "Message" option to contact them in a private message. This a more discrete way to get their contact information. It's as simple as that: you have a new qualified lead. If you're willing to put in some additional effort, you can court other leads as well.

Keep an eye on the list of users who like and share your post but don't comment on it. You can start liking some of their posts or following them so that they're reminded of you on a regular basis. Over time, they may take the leap and reach out or make a purchase.

2. Pull Users into Your Homepage

We all know how important first impressions are, and the "above the fold" area of your home page is your site's first impression. Why not make it count with an attention-grabbing infographic?

Consider including a simplified infographic in your header. Include a call-to-action, like "click to find out more." When users click, it takes them to the dedicated landing page you have set up for your infographic. This is a crucial step. 

Every infographic should have its own landing page that includes a lead generation form. This could be an email sign-up form or a "contact me" form. Either way, make sure you present an easy way to capture a user's information. By doing this and including your infographic on your homepage, you could turn a new user into a lead in the first few seconds that they're on your website.

3. Make Your Email Marketing Pop

Email marketing is another medium that pairs well with infographics. Infographics are attention-grabbers, so consider dedicating an entire e-blast to your infographic alone. Make sure you include a call-to-action, telling users to click to find out more. To sweeten the pot, you can even provide a special offer.

Let's go back to the example of a weight loss clinic. You can send out a great infographic about the ways weight loss benefits a person's health. Then, include an offer such as, "Click on the image and complete our form to get 10% off your next weight loss program." When users click on the infographic, it takes them to a landing page with a form they can fill out, giving you a great new lead.

Another option is to use your e-blast to show a "teaser" for your infographic. Perhaps the full infographic is long, detailed, and valuable. Include a small section and have users click through to a landing page. They can download the full infographic if they fill out a lead generation form.

For either option, you can use this for a few different types of lead generation. To bring in brand new leads, you could purchase an email list so you're reaching a new audience.

The other option is to turn unqualified leads into qualified ones. Perhaps you have a large email list, and while they've all given you their emails, many of them haven't made a purchase yet. You can use the infographic strategies to find the ones who may be ready to convert because they'll fill out the form to get the discount.

4. Boost Your Print Marketing Collateral

Let's step outside the digital world for a moment. While many of your lead generation tactics will take place online, you shouldn't forget about "real world" leads. Perhaps you're going to a health and wellness fair.

You have a booth set up where you can pass out brochures and other print collateral. In most cases, attendees will collect these items and then toss out the entire stack except for a few that catch their eye. 

A great infographic is one way to become among those eye-catching few. Of course, you also need to use it to bring people to the next step: giving you their information as a lead. You could do this by listing a URL where they can see a more detailed version of your infographic.

When they get to that URL, they can download the infographic by filling out a basic lead generation form.Another option is to use the infographic to grab their attention, then use a special offer to make them take the next step and become a lead.

5. Bring It on Camera

Video marketing is a crucial strategy today. Videos are attention-grabbing and shareable, and they get you on another vital platform: YouTube. Did you know YouTube is the second most popular search engine in the world? It's second only to Google.

Create a video based on your infographic, here's a simple inforgraphic about the power of images. You can guide the viewer down the infographic piece by piece, delving into more detail about each piece of data. It's a great way to capitalize on a graphic you already have while providing useful information and showcasing your expertise.

youtube infographic

Image Source: MSL

Of course, it doesn't stop there: you need a way to generate leads from your video. Include a link in the video description that goes to your infographic's landing page. Here, viewers can see the full infographic and fill out your handy dandy form, turning them into a great lead. Keep in mind that not all viewers will check out the description. Be sure to mention that link at the beginning and end of your video as well so you're reaching all viewers.

6. Make Your Print Ad Stand Out

Heading out of the digital realm once again, your infographics can be valuable tools for print ads as well. As someone flips through a magazine, for instance, they're mentally weeding out the ads.

When your ad features eye-catching, valuable information front and center, though, it pulls them in. When you have their attention, you can tell them all about your products or services.As always, be sure to include a call to action that prompts the person to become a lead.

Tell them where to go on your website for more valuable statistics and information. The tactic of providing a special offer if they go to a select URL can work well in this setting also.

7. Entice People to Download Your E-Book

Another great way to tell your story is with an e-book. It doesn't have to be long, but it can be an easy way to get readers more invested in you and your expertise.

Take the example of the weight loss clinic for example. You can write an e-book full of weight loss tips and strategies. It doesn't have to be long like a printed book. It could be as short as a few dozen pages.When that's ready, you can commission an infographic that teases your e-book. Perhaps it gives the first few tips or showcases some of the statistics from your program.

You can use the infographic to draw attention to your e-book on your website, on social media, and elsewhere. In the infographic, direct people to a URL where they can download the e-book.Of course, you can request their email address or other basic information when they download the e-book. Voila, you have a new lead.

8. Base a Blog on It

Blogs are among the most vital pieces of digital marketing. Each one is an opportunity to pop up on someone's Google search results and pull them into your site. Writing a blog based on your infographic is a great way to capitalize on it. For example, we wrote Click The Difference Between a Freelancer and Design Agency Explained and worked on an inforgraphic that highlights the key areas of the post.

Blog Info Freelancer Design Agency

You can use search engine optimization strategies for the infographic's topic so that your blog gets great visibility.Through your blog, it's easy to link users to any number of pages that will convert them to leads.

You could include the infographic in the blog but link it to that dedicated landing page with a lead generation form. You could also include a link in your blog that goes to your purchase page or contact page directly.

9. Include Inextricable Contact Information

If your infographic is well-designed, people will be sharing it all over the place. It will span all social media platforms and become something users send to their friends as a useful bit of information.

As great as that is, sometimes users share an image without bringing the link you want it to include. In that case, you have no way to capture the future readers as leads. To counteract that problem, include your business name and contact information on the infographic itself. You should also include the infographic's landing page that includes the lead generation form.

Make sure you put this information in a place where it can't be removed. For instance, don't put it in a bar along the bottom because someone could crop it out with ease.For brand recognition, be sure to include your business logo as well.

10. Combine the Data with a Coupon

For the most part, people use infographics to convey snapshots of information. As we've mentioned above, you generally need an accompanying call to action to help readers become leads.Instead, why not add a coupon as part of the infographic?

As the reader's eye travels down the infographic, bring them to an attention-grabbing box with a special offer. Let's use that 10% off a weight loss program, as seen in the weight loss infographic above. Don't just give the details of the discount. Tell users how to claim it and make sure that drives them to offer their information as a lead.

Not all people will be ready to call right away for a discount. Instead, give them a URL where they can submit their lead information in order to claim their discount.

11. Never Miss a Link

We've mentioned several times about linking your infographic to a landing page. However, this is so important that we need to state it clearly: never, ever share your infographic without a link that drives a reader to become a lead.

Your link could go to a contact form, an email sign-up list, or another type of form. Regardless, it's this step that takes infographics beyond eye-catching designs and into the lead generation realm.

Making the Most of Your Infographics

There's no denying that infographics are powerful tools for today's marketers. Customers are hungry for interesting and helpful information, and you can be the one to give it to them.While any company can hire a great designer for their infographic, the challenge is using it to generate leads.

The tips above can help you make the most out of your infographic. To get started today with a professional design, contact our experienced infographic designers.

The Three Images Every Amazon Listing Needs

The Three Images Every Amazon Listing Needs

We've said it before on this blog - the human brain processes images 60,000 times faster than words. It's why people do so badly when they have to read the word orange - if the word is in fact the color blue. Essentially it's because you are seeing the color faster than you are reading the word.

Using great images for Amazon product listings is a faster and more powerful way to communicate your features, benefits, and brand. Bad listing images on Amazon have the same effect, but in the wrong direction. You can very quickly demonstrate a lack of professionalism, or miscommunicate the benefits of your product.

How many times have you landed on an Amazon listing, took one look at the pictures (or lack of) and left without reading anything else? I bet it's pretty often. Amazon allows you to have up to 9 images on your listings but they fall into 3 general categories - today we are looking at all three and how to leverage them for greater sales.

1. Product Images

I know - the only thing we are talking about here is product images. Bare with me for a minute. Product images feature your product and nothing else. The product image is what the all important "main" image on an Amazon listing is.

Product images should have a plain white background and should feature your product out of it's packaging. The goal of product images are to clearly show off your product and to show off its features and benefits. Products which have a lot of features will need more of this image type.

I was recently shopping for a new office chair and I was really happy when I could see close up images of the levers, or the wheels or the seat fabric or, in this case, a gem water bottle. 

On the other hand, if you are selling something that doesn't have a lot of product features then you'll need fewer of these images. Think about toothpaste or a lipstick, for example, not a whole lot going on in the feature department.

Amazon Main Image Tips

  • Use a plain white background.

  • Do not include any words, information, seals, watermarks etc.

  • Unless the packaging for the product is a significant feature, it should not be in the image (I've sold candles with really ornate packaging and opted to include the packaging in the main image).

  • Ideal dimensions are 3000 x 3000 pixels in order to maximize the benefits of roll over zooming.

  • Crop the image as tightly as possible to the product - this will ensure that the thumbnail looks as big as possible when scrolling through Amazon.

If you don't need more than one product image, don't worry - you've got two more types of images you could use to fill out your remaining 8 slots.

2. Lifestyle Images

Lifestyle images serve two purposes, sometimes at the same time:

  1. Communicate how to use your product (or what it is used for)
  2. Make an emotional connection with the buyer.

If you have a product that requires some explanation, a lifestyle image could go a long way towards helping your customer make a buying decision.

A lot of sports equipment falls into this category, as well as other wearable products. In these cases, having a model interact with the product to demonstrate how it's used can clear up a lot of confusion, and quickly.

On the other hand, maybe your product is very easy to understand and use - but you want to create an emotional connection that speaks to your buyer. Think of a candle, perfume, or coffee. All of these products need to be tasted or smelled to be experienced. Instead of focusing on how you use it, your lifestyle images could focus on how it will make the buyer feel to use it.

The candle isn't really in the woods - Our designers used some Photoshop magic to put it there.

For candles and perfume you could have a lifestyle image of a woman relaxing in a bath with the lit candle on the side, or you could have a woman dressed up with the perfume sitting on the bathroom counter. 

When creating lifestyle images of the second variation, you often don't need to have a live model. At Graphic Rhythm Designs we often create these types of images by having a stock image of a person in the background and the product in the foreground. For example - we could show a woman who's feeling refreshed while enjoying a bath outdoors a water bottle in the foreground, as seen below. 

Another good example is baby products. If you are selling a baby product, a powerful image is typically a mother and baby in the background with the baby product in the foreground.

This type of image creates an emotional connection for the buyer. At this point you've got a few great options for filling up your design quota. But there's one more we haven't discussed which will round it out.

Summary: Lifestyle Images

  • No model needed - a skilled designer can use stock images to create a powerful effect.

  • Use lifestyle images to create an emotional connection and indulge the customers senses.

  • If your product need to be demonstrated, having a model using it can be helpful for the customer.

3. Infographics

Product listing infographics combine photography, illustrations, and words in order to communicate the features and benefits of your product. You can turn either of the previous image types into infographics and use them together to fill out your image slots.

Infographics are particularly useful for products which don't have a visible benefit. For example, think of toothpaste - clean teeth and fresh breath are hard to get onto a white background, but an image of the toothpaste with an illustration of clean teeth and fresh breath is much easier to do - especially if you put words on it like "Whitens Teeth" and "Freshens Breath" (Although both are mediocre copywriting!)

Be careful though - infographics can get too wordy and then you are back to square one. The idea is to use imagery and illustration to draw attention to just the words that matter.

In the image below we use an infographic approach to demonstrate the tangible and intangible benefits.

We draw attention to the secure clasps which are a physical benefit, but also durable construction and comfort which are a little harder to understand through the internet.

We also include a guarantee - which you should do if you offer one.

Summary: Infographic Images

  • Combine with product photos to highlight the tangible or intangible benefits of your product

  • Include seals or guarantees if you have one

  • Describe aromas or ingredients and mention any benefits like organic, gluten free etc.

Now What's Your Excuse?

You've got three great approaches to having dynamic images on your Amazon listings - fill up all 9 image slots with high quality images that convert window shoppers into buyers. If you need help getting the images created, get in touch with Graphic Rhythm Designs and we can take the burden off your shoulders.

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